The Weeknd has finally explained the story behind the full-face bandages on his character from the After Hours album.

The “Blinding Lights” singer revealed the significance of the bandages to Variety amid rehearsals for his upcoming halftime show at 2021 Super Bowl LV on Sunday February 7 in Tampa, Florida.

“The significance of the entire head bandages is reflecting on the absurd culture of Hollywood celebrity and people manipulating themselves for superficial reasons to please and be validated,” the Weeknd said. “It’s all a progression and we watch The Character’s storyline hit heightened levels of danger and absurdity as his tale goes on.”

“I suppose you could take that being attractive isn’t important to me but a compelling narrative is,” he added.

Furthermore, the Weeknd said the bandages were part of a story he created for a character to go along with his album, After Hours.

(Photo: Duncan Loudon)

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