WHEN it comes to makeup, it can be all too easy to fork out a small fortune on high-end products.
But with so many dupes available on the market, one makeup whizz has set out to determine whether they're actually any good by putting Primark's Charlotte Tilbury contour replica to the test – and the results may just surprise you.
With both products, in shade medium, to hand, the makeup up pro named Elle applies the luxury label to one half of her face, and the high-street store's replica to the other so that a true comparison can be made.
"Hey bestiessss – I’ve had this Primark contour doop for a while so thought I’d try it against the real thing! Which side wins???" she asks, in the clip shared to TikTok (@ellejamesmakeup).
And the finished look is surprising, with both sides looking almost identical.
However, there is one major difference -the price tag.
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While Charlotte Tilbury's high-end product retails at £30, Primark's dupe is priced at just £4.50, meaning it's a whopping £25.50 cheaper.
"They look the same don’t they!" she says.
Elle then leaves the verdict up to her social media users to decide and asks: "Battle of the contour wands, which side do you prefer?"
And it's fair to say that people were left very divided, with the high-street version proving very popular considering its super affordable price tag.
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"Blended out they honestly look the same," noted one.
Elle replied: "I think the same!! I do think CT blended better though."
A second penned: "Not much in it."
Elle responded: "There’s not is there! But the price."
A third argued: "CT winnssss always."
Meanwhile, a fourth agreed: "CT looks better."
Elsewhere, others were adamant they preferred the dupe version from Primark.
"Prefer Primark tbh," wrote one.
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A second noted: "You’ve just saved me £25."
Another pointed out: "Primark looks more natural."
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