AFTER splashing on a trendy designer coat, Connor Cundale quickly returned it, as many kept pointing out he looked like an employee of a well-known shoppers' favourite.
The 20-year-old advertising student, from Essex, spent a total of £300 on a new stylish North Face puffer coat only to be mistaken for a sales assistant at Primark.
In the video, which has seen over 2.4 million views, the mortified shopper could be seen wearing his coat in Bristol, alongside a caption which read: "You think you can hurt me?
''I spent £300 on a coat just to look like a Primark employee."
Connor said: "On the day I bought it, I went out with my friends that evening.
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''One of them made a comment like 'oh, he's wearing a Primark coat.'''
''I didn't think anything of it, but that evening, it clicked in my head that I was a walking Primark advertisement.
The colour combination – black and blue – he said ''were spot on''.
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He then added that one day he had even gone to his local Primark, where a lady tapped him on the shoulder, asking if he worked there.
''I just turned around and laughed.
''I said, 'No, I'm just repping the colours.''
"After that, I noticed loads of people staring at me.
''I don't know if I was being paranoid, but I was wondering whether people were going to come up to me to ask for help."
He added: "I had someone I didn't know at university make a comment to me, saying I looked like I worked in Primark.
Connor added that while there's nothing wrong with working in Primark, he didn't want his coat to look like a brand's uniform – so he made the decision to return it after three weeks.
He has since replaced the ''Primark uniform'' with a different colour palette North Face coat and hopes he no longer looks like employee of any brand.
"It became well known in student halls that I was the guy with the North Face Primark employee coat.
"I was embarrassed.
''I felt like such a laughing stock for spending that much money on something now being related to a Primark employee.
''I didn't like the idea of having spent so much money on it and then people making a joke out of it.
''It was a nice coat, it was a nice colour, it was just the connection.''
''I’m cracking up laughing,'' wrote one viewer who was in stiches.
Another added: ''But he still is vibing tho.''
Someone else thought: ''Bestie what you doing on the bridge?
''It’s not that bad.''
Meanwhile, this shopper ordered a huge rug from Shein – but when it arrived, all she could do was laugh.
Plus, woman buys fake veneers online to spruce up her teeth… then is horrified when they get STUCK.
Also, a shopper demands apology from Molly Mae Hague after ordering PLT jumper & being stunned by what turned up.
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