Now Primark has come up with its own Double Wear dupe at just £5 – and beauty experts are loving it.
The Longwear Ultimate Matte foundation is part of Primark's PS… Beauty range.
Beauty blogger Sinead, who shares tips on her Look Fabulous by Sinead, North Wales Facebook page, said she “swears by” the bargain slap.
She said: "I recently heard about the Primark foundation being a dupe for Double Wear. I swear by this foundation so I had to give it a go, well they were right, it's amazing and for only £5!
“You’re welcome ladies."
Her post has already had 9,000 likes and almost 8,000 shares.
With word spreading fast, the dupe foundation is likely to be flying off the shelves.
The Estee Lauder foundation is available at House of Fraser and other beauty stores.
The cheap make-up is just the latest in Primark’s clever beauty dupes.
Their latest eye shadow palettes were VERY similar to Kylie Jenner's.
Beauty fans also raved about the Primark stick on nails which could save them a fortune at the salon.
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