MERIT is the latest beauty brand to have on your radar – if it's not on there already.
The much talked about US minimalist label first launched in 2021, and now two years later it has arrived in the UK much to our delight.
- Shop Merit – click here
Merit beauty essentials are available to shop in the UK exclusively online at meritbeauty.com, and we've got the low down on what to buy.
Since it's stateside launch in 2021, Merit has made quite the impression on beauty buffs – in a good way.
The label has garnered bestselling status already, with Sephora customers awarding the products an average of 4.5 out of five star rating.
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But it's no surprise MERIT's creations have proved to be a hit as its formulations have been recognised as being safe for the body, skin and planet.
The company plan to continue expanding, as MERIT Founding Senior Vice President, Aila Morin, said: "Following a successful two years growing MERIT in the US and Canada, we’re looking forward to expanding to the UK, where we see strong alignment between our core ethos and the beauty needs of consumers.
"British buyers are busier than ever, and are looking for products that meet their high expectations for quality and versatility. We already have a strong community of fans in the UK, and we’re so excited to be able to bring our approach to responsible luxury to the market."
#FiveMinuteMorning — UK edition. meritbeauty.com now ships to the UK, with free shipping over £50. The Signature Bag ships free with every first order.
The best part about MeritERIT is shopping the products is not too overwhelming, which makes it easy for skincare novices, as well as beauty aficionados, to perfect a simple skincare or make-up routine.
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Merit's range includes 10 products, which are enriched with nourishing ingredients, such as plant-based squalane, vitamin B5, as well as antioxidants, to hydrate, soothe, brighten and repair the skin for a glowing complexion.
Merit has also worked with facialist Biba de Sousa, who was involved in developing and testing the products to ensure they are not acne triggering, gentle on the skin, yet effective.
All of the products are vegan, and have been certified by the Leaping bunny programme; what's more, the bottles and packaging are all eco-friendly, and can be recycled after use as they are biodegradable.
The basic range may include 10 products, however shoppers can also buy expertly curated bundles, of which there are 19 sets – and added savings.
The main range features Instant Glow Serum, as well as mascara, highlighter, contour and concealer, as well as blusher, and a selection of lip products.
Prices range from £26 for the Tinted Lip Oil and Volumising Pomade, to £40 for the Instant Glow Serum, The Minimalist Perfecting Complexion Stick, and bundles fetch from £40 to £270.
Stuck on what items to add to basket? Fear not, as we have broken down exactly what each product does and why it's essential to help (or have just made your decision a little more difficult).
Our top picks from Merit
Great Skin Instant Glow Serum
Everyone's skin needs a little hydration, and this Glow Serum helps to do exactly that.
Not only is it super moisturising, but it works to leave your skin glowing and the perfect base to wear solo, or underneath other make-up cosmetics for an au natural look.
- Great Skin Instant Glow Serum, £40 – buy here
The Minimalist Perfecting Complexion Stick
The Minimalist Perfecting Complexion Stick is the multipurpose make-up product everyone needs to get their hands on.
Whether you are a sucker for concealer to cover any blemishes, or dark circles, or want to layer on like a foundation, even pair with a darker skin tone to contour, the options are endless.
It comes in 20 shades, is lightweight, yet buildable for flawless coverage.
- The Minimalist Perfecting Complexion Stick, £40 – buy here
Flush Balm Cheek Colour
Blusher has come back, and is one of our go to make-up essentials we can't live without for a pop of colour on our cheeks.
This easy to use balm glides onto the skin, either using your fingers, a brush or direct from the pot, while the microfine pigment powders give that burst of colour to your cheeks, or eyelids.
- Flush Balm Cheek Colour, £40 – buy here
Glow Highlighting Balm
For those looking to achieve that dewy, radiant complexion, highlighter is the go to.
This creation is also lightweight, blendable and super brightening without that iridescent sheen.
- Glow Highlighting Balm, £32 – buy here
Brush No. 1 Blending Brush
You simply can't have a make-up bag full of products without a brush to apply the products?
Plus it's compact enough to fit in your bag when on the go.
- Brush No. 1 Blending Brush, £32 – buy here
Bronzer Balm Sheer Bronzer
We love a bronzer, as it's the perfect ingredient for a sunkissed look – even if it's not sunny.
This buildable and blendable balm is super easy to apply, provides a touch of warmth to the cheeks, forehead, and can be used as a contour stick to accentuate your bone structure.
- Bronzer Balm Sheer Bronzer, £32 – buy here
Clean Lash Lengthening Mascara
What is a make-up bag without a mascara?
This triple threat works to lift, lengthen and volumise your lashes in one sweep.
- Clean Lash Lengthening Mascara, £28 – buy here
Brow 1980 Volumising Pomade
Eyebrow products are all the craze, especially pomades as they are easy to use, blendable, and malleable so you can get the perfect bushy brow, or fill in those little gaps.
It comes in three shades, for a perfectly groomed brow.
- Brow 1980 Volumising Pomade, £26 – buy here
Shade Slick Tinted Lip Oil
We love a lip oil, as it is a hybrid between skincare and make-up.
This product is enriched with Omega-6 and Omega-9 fatty acids, the formula instantly plumps the lips and minimises the appearance of fine lines and wrinkles.
Rosehip oil, shea butter, grapeseed and jojoba oil nourish the lips and replace lost moisture.
- Shade Slick Tinted Lip Oil, £26 – buy here
Signature Lip Lightweight Lipstick
For those who want a little more coverage and colour to their lips than the lip oil, this lipstick may be the solution.
It comes in eight shades, and is infused with vitamin C to blur fine lines, moisturise and plump your lips.
- Signature Lip Lightweight Lipstick, £28 – buy here
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