BBC chief accuses Netflix of failing to take risks because its decisions about which programmes to commission are made by ROBOTS
- Charlotte Moore criticised the streaming service for using aggregated user info
- They rely on algorithms to suggest whether new programmes would be popular
- Meanwhile, the BBC still operate on creative instinct to green-light new shows
Data-gathering robots are undermining Netflix’s creative content.
That’s according to the BBC’s head of television, Charlotte Moore, who criticised the popular streaming service for its scientific approach to commissioning new shows.
Currently, the US company relies on algorithms to suggest whether new programmes would be popular with subscribers.
Netflix carefully curates the lists based on in-app ratings, viewer demographics and the viewing history of its estimated 130 million paying subscribers.
The BBC still green-lights its shows based on creative instinct, an approach which Ms Moore insists is superior.
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Audience-led: Netflix carefully curates the lists based on everything its users have ever watched over the years, building a profile of popular viewing habits
‘So much of what’s driving the rapid change in our industry is about technology, not creativity,’ she said.
‘The television landscape is increasingly defined by what will deliver the biggest profits for companies, not the best programmes for audiences.
‘I worry that the insatiable greed for data-gathering is actually serving the wrong master – that entire businesses are focused on what they can take from audiences, instead of what they can give back. The BBC is different.
‘I don’t believe any amount of data can tell you what to commission next.
‘Data simply won’t deliver you Car Share, A Very English Scandal, or Murder in Successville.’
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Ms Moore made the comments as part of the Steve Hewlett Memorial Lecture, which she delivered on Thursday in central London.
She also cited the likes of Blue Planet and Three Girls – the drama about the Rochdale grooming gangs – as material which wouldn’t have been flagged-up as worthwhile on Netflix.
Previously, Netflix’s Cindy Holland, the company’s head of original content, praised their method for programme planning.
Critical: The BBC ‘s head of television, Charlotte Moore, made the comments as part of the Steve Hewlett Memorial Lecture
Human interest: Three Girls was cited as creative content which would’n’t have been flagged by Netflix’s data-finding robots
‘We see everything our subscribers are watching. We can identify subscriber populations that gravitate around genre areas, such as horror, thriller and supernatural,’ she said.
‘That allows us to project a threshold audience size to see if it makes for a viable project for us.’
The streaming services is planning to launch hundreds of titles under the Netflix Original Series programming umbrella over the next year.
The company estimates it will produce around 700 new shows.
The company is planning to spend £1.5bn ($2bn) when it comes to marketing, but such is the level of loyalty by Netflix users, the firm is estimating it will only need to spend a fraction on marketing its new shows.
HOW YOU CAN BINGE-WATCH A YEAR’S WORTH OF NETFLIX CONTENT
Kinnari Naik, of the University of Leicester, found that an unemployed adult could watch all 1,399 pieces of content uploaded to Netlfix in 2017 by following a strict routine.
The feat would take 236.5 days, assuming the watcher spent 13 hours 50 minutes and 40 seconds per day – 58 per cent of their time – on Netflix.
The study allocated time outside of viewing Netflix in order to accommodate for:
- Four pints (two litres) of fluid per day, divided into four 176 fluid ounce (500 ml) portions, with each drinking break given an allocation of 10 minutes
- Three 30 minute meals breaks.
- Bathing and washing 15 minutes daily
- Seven five minute-long breaks for urination
- An additional 10 minute void to pass stool.
- Sleeping time allocated was just seven hours
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