The simple bean is set to become the sexiest food icon there is after a chef has vowed to "make beans sexy".
Staple of many diets around the world, a legume may not seem like the most interesting of foods, but a coalition of environmental groups are dead set on making it the Brad Pitt of the plant strain.
Citing worries over the climate crisis and cost of living, the "Beans is How" movement have come together, led by a chef who "loves beans".
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Paul Newnham pushed through with just how to tackle climate troubles, saying "Beans is How we do it", in what may be the worst Montell Jordan reference put to public record.
But beyond their music puns, the Beans is How group are hoping to incite some new, sexy phase for legumes across the globe.
Citing their lack of greenhouse gasses when compared to meaty alternatives and an improvement of soil health, Beans is How are pushing forward with the green alternative.
Chef Sam Kass, a former White House Chef, said that he quite simply had "never met a bean I didn't like" and was advocating for their inclusion in the kitchen.
Bean Science conventions are set to convene on the values of a legume switch, but Kass is adamant that the change would see beans made "sexy", euronews reported.
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Chef Kass said: "I love beans – I cook beans, I grow beans, I eat beans. I’ve never met a bean I didn’t like. They are little nuggets of greatness and they have the potential to improve the lives of people around the world.
"If we collectively focus on this one product that we know is good for us, we can really make a difference.
"To do that, we’re going to need everybody’s help – we’re going to need chefs to put more beans on their menus and make beans sexy."
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