iPhone 15 launch event: How to watch as Apple unveils new smartphones

iPhone 15 launch event: How and when to watch as Apple unveils its flagship smartphones this week

  • Apple is hosting an event codenamed ‘Wanderlust’ on September 12
  • Here’s how and when to watch as the new iPhone 15 range is revealed  

The moment that Apple fans have been waiting for is finally almost here, as Apple is set to unveil its iPhone 15 range this week. 

The new smartphones will be launched on September 12 during an event at Apple Park, the company’s HQ in Cupertino, California. 

Apple has already teased fans with a promo image of the event, codenamed ‘Wanderlust’, with the Apple logo in a blue and grey design. 

From a new titanium frame to a USB-C charger, rumours about the devices have been rife – although Apple has kept its cards close to its chest. 

Here’s everything you need to know about the launch event, including how and when to watch and what we expect Apple to announce.  

Apple has already teased fans with a promo image of the event, codenamed ‘Wanderlust’, with the Apple logo in a blue and grey design 

Here’s what we know about the iPhone 15’s design based on leaks and predictions from industry experts 

READ MORE Apple FINALLY confirms unveiling event  

Apple has already teased fans with a promo image of the event


Apple has confirmed that its autumn event will take place on Tuesday, September 12.

The presentation will kick off at 10am Pacific Time (6pm BST).

While Apple has made no mention of a new iPhone, the firm has revealed a new iPhone every year around autumn for over a decade now – and for Apple fans a year without a new iPhone would be like a year without Christmas.

As for when the iPhone 15 will hit the shelves, Apple insider Mark Gurman thinks the release will come less than two weeks after the event. 

He said he’s been told by an unnamed source that it will go on sale on September 22, which means Apple will ‘get about a week of iPhone 15 sales in its fiscal fourth quarter’. 


Apple will be livestreaming the event on its website from 10:00 PT (18:00 BST), so you can watch all the announcements as they happen. 

MailOnline will also be covering the event live, so make sure you check back in on Tuesday for the latest Apple action! 

iPhone 15 will be launched on September 12 in a livestream presented by CEO Tim Cook at Apple Park, the company HQ in Cupertino, California (pictured)

READ MORE iPhone 14 prices to drop as Apple gears up to release its successor  

The iPhone 14 family was first released to stores in September 2022


Apple is expected to unveil four variations of the iPhone 15 – the standard model, iPhone 15 Plus, iPhone 15 Pro, and what may or may not be called iPhone 15 Pro Max. 

According to leaker Andrew O’Hara, Apple has decided to change the name of the iPhone Pro Max (the top end version) to ‘iPhone Ultra’.

Whatever its name, it’s still considered one of its two ‘Pro’ models, meaning it will have more power and greater capabilities, as well as a higher price-tag.

A few features will be exclusive to the higher-end versions, but the biggest design tweaks will come to the entire iPhone 15 family. 


Gurman has said the next iPhone ‘promises to be the biggest update to the device in three years’ – since the launch of the iPhone 12 in 2020. 

This biggest change to the iPhone this year will be the new charging port called the USB-C, which is already commonly used for Android phones, laptops and more.

Apple has made the switch to USB-C and away from its own charging design called Lightning (discernible by its eight pins) due to an EU law. 

iPhones currently use Apple’s proprietary power connector technology ‘Lightning’ (top right), discernable by its eight pins. But Apple will have to comply with a new EU law that makes USB-C (bottom right) the EU standard. This means iPhones sold in EU countries will have to come with USB-C instead of Lightning

READ MORE iPhone 15 will get a ‘charging speed BOOST’

Apple will have to start fitting its iPhones and other devices with a USB-C charger (pictured), already used for Android devices

The new legislation is aiming to make a single charging design the common standard – and ultimately reduce electronic waste. 

Apple has effectively been forced to make this design change due to the EU law, although it technically could have manufactured iPhones with Lightning ports if they were sold in non-EU countries. 

Along with a new charging port, iPhone 15 will support faster charging speeds of up to 35W more than the iPhone 14, which has a charging speed of just 20W, another leaker claims.  

This means the upcoming smartphone could charge from 0 to 100 per cent in just one hour, saving precious time for users if they’re in a hurry. 

Other details about Apple’s new flagship have been gradually leaked based on insider knowledge and clues from ‘dummy units’ (accurate models given to third parties to design their phone accessories). 

The iPhone 15 will allegedly have curvier edges, so it fits better in the hand, and titanium frames instead of stainless steel

The back of the new phone, meanwhile, is covered with matt glass rather than polished glass, according to one YouTuber who accessed dummy units. 

It’s possible that the design of the Apple logo in the official promo image is a nod to the new materials.   

Pictured, iPhone 14 models in the shops a year ago. The new iPhone 15 will reportedly have better charging capabilities 

Rumoured iPhone 15 models  

  • iPhone 15 (standard model)
  • iPhone 15 Plus
  • iPhone 15 Pro
  • iPhone 15 Pro Max (also being referred to as ‘iPhone 15 Ultra’) 

While Apple is not expecting to increase the size of the iPhone’s screen this year, it will shrink the border that goes around the edge – known as the ‘bezel’.  

Gurman has claimed the border size around the display will be 1.5 millimeters, down from about 2.2 millimeters on current iPhones.

Long term, Apple wants to release an iPhone that is ‘truly all-screen’ with no borders around the display and no cutouts for cameras or sensors, he says – and iPhone 15 is a step towards that goal. 

Apple has already filed a patent for an all-glass phone, which may indicate the secretive company’s longer-term plans.  

Meanwhile, Dynamic Island – a feature introduced last year with just the iPhone 14 Pro and Pro Max – is rumoured to feature on all four iPhone 15 models. 

Dynamic Island is a pill-shaped notch at the top of the screen that hides the front-facing camera but also changes size to show important alerts, notifications and activities, blurring the boundary between hardware and software. 

Dynamic Island – seen at the top of these iPhone 14 Pro models – is a built-in notch that gets bigger to display notifications 

Meanwhile, the camera bump on the back will be thicker, possibly to house more powerful image sensors, according to a report from 9to5mac, while the lenses are ‘protruding’ more, likely for greater zoom capabilities. 

O’Hara is confident the new iPhone 15 ‘Ultra’ will have a periscope camera lens offering 10x optical zoom.

This will be the first iPhone model to have a lens of this sort, putting the tech titan in line with Samsung and Huawei, which both sell devices capable of this.

Meanwhile, a top-of-the-range chip called A17 Bionic for the iPhone 15 Pro and Max models will also improve performance, including AI capabilities and battery life. 

Apple releases a new iPhone every year to much fanfare. The iPhone 15 models will be released September 22, says leaker Mark Gurman 


iPhone 14: £799/$849

iPhone 14 Plus: £949/$899

iPhone 14 Pro: £1,099/$999

iPhone 14 Pro Max: £1,199/$1,099 


According to Apple analyst Jeff Pu based in Hong Kong, the two iPhone 15 Pro models will be more expensive than previous iPhone Pros. 

Apple has raised the prices for the Pros this year due to big hardware updates, including the titanium frame and the A17 Bionic chip, he claims. 

Although Pu didn’t reveal exact price-tags, it’s worth noting that last year’s iPhone 14 Pro and Pro Max started at £1,099/$999 and £1,199/$1,099, respectively. 

Tim Long, an analyst at Barclays, also expects price hikes for the two more expensive iPhone 15 models, while the standard and Plus models will be about the same as last year. 

iPhone 14’s standard model was £799/$849, while the iPhone 14 Plus was £949/$899. 

Apple CEO Tim Cook has already fueled speculation that this year’s models will be pricier than any iPhone predecessors. 

During an investor call in February, he suggested that a price increase would be justified. 

Apple CEO Tim Cook (pictured) has already fueled speculation that this year’s models will be pricier than any iPhone predecessors

This month’s release of iPhone 15 will once again see die hard Apple fans flock to stores to be among the first to touch the new device  

‘The iPhone has become so integral into people’s lives,’ the CEO said.

‘I think people are willing to really stretch to get the best they can afford in that category.’ 

One report from Taiwan’s United Daily News said the iPhone 15 Pro Max will be RMB 20,000, equivalent to an eye-watering $2,900 or £2,300. 

However, Patently Apple calls this price rumour ‘a propaganda campaign’ started by Apple’s rivals in an attempt to direct them towards Chinese-made smartphones. 

All eyes will be on the livestream on September 12 to see whether Apple can set a new record for how much the public forks out for a phone.  

Future iPhones could be ROLLABLE, according to new Apple’s latest patent shows a smartphone that opens and closes like a fruit roll-up 

Apple has yet to launch a foldable smartphone like its rivals Samsung and Motorola, but the tech giant could be working on a rollable iPhone that would be the first-ever.

A new patent describes a device that looks like a fruit roll-up with a thin screen that bends around an axis when stored away.

The roll-up iPhone would have a protective layer of glass over the display to protect it from scratches and other damages as it rolled and unrolled.

The document also suggested adding coatings to the outer layer, such as anti-smudge, anti-fog, antireflection, and anti-static layers.

Apple is set to launch its iPhone 15 in September, so if the company does release a rollable smartphone, it will not be until 2024 – at the earliest.

Read more 

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