Millennials who are too lazy to do their laundry can now buy an aerosol SPRAY to clean their clothes
Unwashed millennials who are too lazy to do their laundry can now buy a £7.50 aerosol SPRAY to clean their clothes (and there’s even one for your delicates)
- The Day 2 dry-wash spray, designed by Unilever, went on-sale online last week
- The aerosol claims to refresh and de-wrinkle crumpled clothes left in a heap
- There are versions for denim and delicates, in addition to the original all-purpose
Millennials and students who cannot muster the enthusiasm to use a washing machine can now buy an aerosol spray to freshen-up their clothes instead.
The Day 2 dry-wash spray, designed by Unilever, went on sale last week and claims to refresh, reshape and de-wrinkle clothes, rendering them as-good-as clean.
The £7.50 ($10) canisters have been designed for young people who heap worn clothes over furniture in their room rather than folding them neatly away – a trend known as a ‘chairdrobe’.
Unilever is selling versions for denim and delicates, in addition to the original, which works with a broad range of fabrics.
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The Day 2 dry-wash (pictured), made by Unilever, claims to de-wrinkle and refresh your clothes without the need for a washing machine
Denim jeans are by far the most re-worn garment, according to Unilever.
‘That’s a high pride point for a lot of millennials, you know, ensuring that their denim is as pristine as possible,’ said Day 2’s co-founder Nathan Olivieri.
The technology uses ‘fabric-stiffening molecules’ to re-fresh your clothes.
However, Unilever fails to disclose exactly how the process works.
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Day 2’s website claims the product removes odours and ‘instantly irons’ clothes, taking them from ‘just-worn to just-washed’ in 15 minutes.
It’s designed to freshen up your favourite shirts, trousers, and skirts for as many as 25 uses before the garments will need a wash by hand, or using a washing machine.
Each spray canister has enough spray to save a full wash load – saving up to 60 litres of water, according to Unilever.
The aerosol canisters have a similar price point to a box of laundry detergent, which can typically last for around 20 – 30 washes.
Day 2’s website claims the product removes odours and ‘instantly irons’ clothes, taking them from just-worn to just-washed in 15 minutes
The company’s website quoted tech blogger Holly Brockwell as saying: ‘It does some kind of wizardry … It’s basically dry shampoo for your clothes.’
Mr Olivieri, 25, said the product would give millennials more confidence to rewear worn clothes.
He said there was nothing on the market that explicitly targeted the issues of smell, wrinkles and shape.
As many as 60 per cent of millennials – people aged 22 to 37 – leave piles of unwashed clothes around their room, according to Unilever’s market research.
The firm’s home care president Kees Kruythoff calls catering to millennials’ mindset a way of ‘future-proofing’ its business as attitudes to laundry change.
The £7.50 ($10) spray is for young people who heap worn clothes over a chair in their room rather than folding them away – a storage solution known as a ‘chairdrobe’
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