Struggling Eleven Sports sell Serie A rights to Premier Sports starting this month

The Leeds-based subscription service has also been forced to relinquish its rights to Dutch league games following the end of its partnership with management company IMG.

In an official statement, Eleven Sports said: "Our priorities lie with our subscribers who we hope will experience minimal disruption as a result of these developments.

"The strategic direction we have chosen allows us to focus on La Liga which not only drives real value for us in the UK and Ireland but is also a property which we continue to have a valued partnership with in five markets globally.

"We will continue to look for new rights opportunities to complement action from the Spanish league."

The company, founded in 2015 by Leeds United owner Andrea Radrizzani, has been plagued by low subscriber numbers in the UK and Ireland since its launch there in the summer of 2018.

Due to the sale, the company has lowered the price of its Monthly Pass for existing and new subscribers to £4.99. Existing customers will receive a promotional offer.

Both Eleven Sports and Premier Sports are set to stream stream Serie A and Eredivisie action in February and coverage is to become exclusive to Premier Sports on March 1 2019.

The relationship was short-lived, with the streaming service having only bought the rights from BT Sport in July 2018.

 

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