Crazy Rich Asians has topped the US box office by securing the highest opening for a romantic comedy movie in three years.
Featuring an all-Asian principal cast and led by Constance Wu and Henry Golding, the film surpassed expectations by securing $25.2 million over the weekend, with a total of $34 million across the five days since Wednesday (via The Hollywood Reporter).
Tracking figures last month had predicted the five-day total to be around $18 million to $20 million.
But with critical acclaim (92% on Rotten Tomatoes), social media buzz, fans buying out cinemas for others, and praise from Asian-American and non-Asian celebrities (including Emma Watson and Chris Pratt), the launch this week was a huge success.
38% of the audience was Asian, compared to the 6% average. Caucasian moviegoers made up 41% of the total.
The $25.2 million three-day figure is the highest opening for a romantic comedy since Amy Schumer’s 2015 movie Trainwreck.
The cast and crew have been celebrating the result on social media, with director Jon M Chu saying: “The fact that we had never shared a communal experience of joy, laughter, and emotions at the movies like this has been an injustice. But now we have. And there’s no going back.”
The buzz and success may have also contributed to the decision to move forward the UK’s release date from November 2 to September 14.
The movie follows Asian American Rachel Chu (Constance Wu) as she goes to Singapore to meet her boyfriend Nick Young’s (Henry Golding) family, but things turn out to be more complicated than expected.
Elsewhere this weekend, Jason Statham’s shark movie The Meg took second place with $21.2 million, while Mark Wahlberg’s Mile 22 ended up with $13.6 million.
Crazy Rich Asians is out now in the US and released on September 14 in the UK.
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