DRAGONS' Den star Steven Bartlett is set to launch a sexy new business venture.
The entrepreneur, 30, is preparing to cash in with a range of branded goods such as boxer shorts.
Steven, who hosts podcast called The Diary of a CEO, has registered the name as a UK trade mark, the Mirror reports.
He will be able to sell a variety of good including underwear, jewellery and handbags along with an assortment of household items like water bottles and pillow cases.
His podcast The Diary Of A CEO has been an instant hit with listeners – featuring a host of famous faces including Matt Hancock, Molly-Mae Hague, Lewis Capaldi and Richard Branson.
Over the last three years, the entrepreneur has become a firm favourite and has built up an impressive portfolio of businesses on the BBC One show.
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He is the chief executive of social media marketing agency The Social Chain – currently valued at £300million.
Steven, who set the company up from his Manchester bedroom after dropping out of university at 22, knows exactly how to work hard and play hard.
He appears on the BBC show with fellow Dragons Deborah Meaden, Peter Jones, Touker Suleyman and Sara Davies in the Den.
Steven took the place of Vitabiotics CEO Tej Lalvani, who revealed he would be leaving the BBC show after four years.
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Steven developed his companies, The Social Chain and Media Chain after he dropped out of university at the age of 22.
He took the firm public five years later before leaving to pursue other investment opportunities six years after he set it up.
He also released a book this year called Happy Sexy Millionaire.
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